City Buddha
Address
December,9 , 2008

Please consider this.....

Photo

We hope this message finds you and your family in good health.
We all cannot avoid the constant barrage of the negative news
about the economy. It's in the newspapers, magazines and radio.
It's reality - we've been in a full-blown recession for over a year. Sadly, most of the retail doom and gloom has been focused
on the Big Box retailers. Their numbers are down, but those pale
in comparison to the hurt this down economy has put on small
independent stores. I've talked to many businesses across
the board and nearly all are experiencing a very serious downturn
thus far this holiday season. In some cases, we're talking 40+
percent decreases in sales from last year (which, by the way, for
most was a down year from the previous year, 2006. For these
independent stores, the holiday season represents 25% of their
annual sales - the holiday season is a "make it or break it"
scenario. Compound this with increasing cost of goods,
skyrocketing utility rates, rent hikes, taxes and well . . .
you don't have to be a rocket scientist to figure out the
negative consequences.
So why am I sending this email? It is more than a gentle,
subliminal reminder . . . It's a plea! SUPPORT YOUR LOCAL
INDEPENDENT RETAILER THIS HOLIDAY SEASON. I fear many will not survive the winter. We talk about where we live and why
we choose certain neighborhoods. We talk about what we value
and sometimes we don't put a price on what it means to us.
What about customer service? What about product knowledge?
I could go on . . .
Remember that it is many of your local merchants who donate
to or sponsor events with organizations that you are familiar
with. Studies show a large percentage of dollars stay in a
community when you BUY LOCAL vs.
leaving the state with an
online or big box purchase. Sadly, if a local store closes,
it not only becomes an empty storefront (in this economy,
they're not lining up to rent spaces) but the trickle down
from this loss affects many - the local accountant, lawyer,
insurance broker and printer to name a few. So you really
know many who are or would be affected by the closing of a
local "Mom and Pop".
So, PLEASE during this holiday season . . . try to spread
the "Good Gospel" . . . support your local bookstore,
record shop, boutique, hardware store, coffee shop, and toy store.
Shop at the galleries and support local artists. Go out and
support the small music clubs that hire local musicians. Eat at
independent restaurants. Put the word out on the street.
Forward this email. Tell your neighbors, friends and coworkers.
Teach your kids about the importance of supporting local businesses.
It's all about education and awareness. Buy multiple gift certificates
in small amounts to give away this holiday season . . .

Be The Change - Think Globally . . . Shop Locally

 

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